DESCRIPTION
To succeed in a market, organizations need to objectively analyze the underlying forces, attractiveness, and success factors. Industry Analysis helps in understanding a company's position relative to competition in the industry.
Oftentimes, an organization may seek outsiders' assistance, perspective, and assessments to investigate these factors and engage external contractors for their opinion and recommendations. External management consultants, in such scenarios, begin the assessment by carrying out a detailed Industry Analysis.
Industry Analysis helps the consultants in identifying the potential opportunities, threats, and the present and future scenarios of the industry for their clients. They use this tool to help their clients with valuable insights needed to acquire, maintain, and better their position in the market.
This presentation deliberates on a structured approach to perform Industry Analysis. It also discusses the following topics:
• The traditional approach to Industry Analysis
• The most common mistakes that consultants need to avoid
• A case example
• Standard deliverables
• Key takeaways
The slide deck also includes some slide templates for you to use in your own business presentations.
This presentation provides a comprehensive guide to conducting Industry Analysis within a typical 6-phase strategy consulting project. The analysis is positioned in phase 5, where consultants synthesize and recommend strategies based on logic and decision trees. It emphasizes the importance of defining and structuring the problem before diving into the analysis, ensuring a methodical approach that aligns with industry standards.
The PPT also highlights common pitfalls to avoid, such as relying on outdated reports or failing to interpret data correctly. It includes examples of both incorrect and correct approaches to Industry Analysis, offering practical insights and templates for consultants to use in their engagements. This resource is designed to equip consultants with the tools and knowledge needed to deliver high-quality, insightful industry assessments for their clients.
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Source: Best Practices in Market Analysis PowerPoint Slides: Industry Analysis for Consultants PowerPoint (PPT) Presentation, LearnPPT Consulting
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Consulting Training - Industry & Market Analysis
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